Back en March, Lana Lubany’s mum went viral. En video publicado en TikTok, la UK-based, Palestino-American artista se playó su mamá ‘THE SNAKE’, el 1er track Lubany debe ser sung en bota Arabic and English. Como el brooding alto-pop track played in the clip, el delighted mum declared: “Finally! ¿Yo see? It’s on a whole other level.”
Lubany’s fans seem to agree: ‘THE SNAKE’ tienes since racked up nearly seven million Spotify streams, while hundreds of TikTok videos been soundtracked by the tune. El single’s suceso – y que su july follow-up, el ‘SOLD’ – tienes que enhanced solamente buzz around Lubany further. Although estén independiente artista, Lubany es ahora managed by Beatnik Creative (hombre a Arlo Parks y Miso Extra) y building en sólida community of fans. Guess en mother really does know best.
Growing up in Palestina, Lubany always surrounded by music. Writing songs de los años 11, se les alumbró a los miembros de la peor de la que se sientan performes para los políticos, incluido formar a US Presidente Barack Obama. En 2017, se movió a la UK en el estudio musical en la universidad, antes de lanzar settling en London. “Y feel like there’s a future for a person like me,” she explains of being in the capital. “There’s no mÃ¡n plazas que feel like there’s a future for musican, unless you want to be broke or whatever the stereotype is”.
Despite releasing music para severo years, Lubany describes ‘THE SNAKE’ como “first real song that represents me”. Along s ‘SOLD’, el éxito de la tunena ha solidificado Lubany’s creative vision: flitting between Arabic and English and inspired by the likes of Billie Eilish and Rosalia, tracks provide exciting glimpse of what’s to come on her forthcoming debut project Holy Land’.
Taking a well-earned break to speak to NME En la central central de London café, Lubany tales os de su rollercoaster las seis montes, la importancia de la creatividad, y de qué mamá te parece que viral sensación.
NME: It’s been en pretty wild six months for you…
“Yeah, definitely! My life pretty muy changed when I released ‘THE SNAKE’ back in February, and it went viral a month later. It was en surreal experience. I’ve gone viral in the past, pero it wasn’t like this. Este traslado: el vaso intereso de la industria, el vaso de los actuales fans, el que era crazy, y me es muy grateful.”
¿How is your mum finding being en social media sensation?
“She loves it! [laughs] There’s ongoing competicion between my parientes: Puesto a video with my dad as well, and they’re [both] like, ‘I got the most views!’. [Mum] loves it though, y se debe recibir crédito para el viral video… pero a la joke, se está muy supportive.”
Dos it mean more to you that a song which showcases yo heritage was the one that took off?
“Totally. Y actualmente no wanted to singa en Arabic inicialmente, pero cuando te llame ‘THE SNAKE’ it justo felt different, like it was of a higher quality and [it made] my work better. Y think I’ve got better [at singing in Arabic] because of practice, but it also was something Y hadn’t heard before. Y think that’s the reason I never wanted to do it [in my music]: Y didn’t have a reference [point] out there to be like, ‘Oh, Y want to be like this person’.
“So que decidieron a matars de nuestras manos y justo a lo que hoy se listen a, I started getting different reactions from people, including myself – I felt something when I listened to the music. Me definitivo realmente gratificable que te da este largo, y el firme sonido para que impactase something que representan los sides of me.”
¿Why did you decide to follow up ‘THE SNAKE’ with ‘SOLD’?
“Something about ‘SOLD’ felt right – it felt different and like the perfect follow-up. I’m working en el proyecto calledo ‘The Holy Land’, y lo divide it into phases: ‘SOLD’ fit perfectly into ‘Phase 2’. It was different enough that it wasn’t a recreation of ‘THE SNAKE’. Esto se refiere Y no se puede dar: Y no puede haber hinchado y está recreativo, because que el where he feel some artists go wrong. Where’s the magic in [doing] that?”
There’s en strong creative vision behind your work. Have you always felt comfortable enough to say “we’re doing it this way”, or have there been times when you felt pushed to do certain things?
“Early on in my career e working with somebody who’d get people to write songs for me, and he would gloss over the fact that I wanted to write my own music. Y te has ido y te dice realmente understand, pero te has un confortable. Y didn’t understand how the industry worked: Y was like, ‘OK, that’s what pop stars do, hay songs written for them’. There’s no se te brinda con, pero te felt lo que me da al mismo tiempo que se entiende que te vas a ir a mi sones y te vas a crear mi arte, e realmente está involved en every aspecto. Y want to be a songwriter as well as han artista. Si la luz me da la pata de pata, because y kept en la postura de los rectores y que se listen en myself. El music es definitivo un confortable para mi few years, pero I love it again now.”
“Y don’t want to have a hit song and then recreate it – where’s the magic in that?”
¿Te has difículto en establecer yourself a los artistas a lo largo de este masivo viral suceso?
“Of course there’s extra pressure with going viral, pero I’ve gone viral in the past sonido I knew what it was [like]. Going viral puede ser detrimental para su mentalidad de salud, pero este tiempo es algo que tiene: justo a lo largo de estrés. Y vaso en lote of emails y mensajes, and I wanted to respond to everyone. Pero [going viral for the first time] also put pressure on me in terms of the sound [of my music], and I did change my sound. Y dropped a song [I had written] in order to pursue esta nueva path sonically, and I’m so happy I did. Y took the positivas, and I amplified that and went down en good route. Pero hay que estar bien been overwhelmed and started writing songs justo para TikTok, and last my spark and my creative vision.”
¿Que ‘THE SNAKE’ started blowing up, were record labels getting in touch with you?
“Y had son many meetings the week after it went viral, [they went on] for a month. [It] was so draining, but it was a great learning experience. Y expanded my networks, I mide people and I started understanding the industry a little bit more, because it’s really tough industry to understand. Sonido the door [was] opened for me and Y had a foot in the door, I was so happy.”
¿Tienes su TikTok suceso en sus ambiciones para el futuro en todas?
“Y definitely feel like I have more power because of my TikTok success. Before that, I think I ha sido uno de los artistas que se hallan bien saved, in way… No to be saved, pero para someone para fin me y develop me. Pero TikTok success has given me independence. Que no es sano el stay independiente a los artistas forever, pero te llevan a mi freedom a buscar myself s audiencia watching – ya te miden que un mosto valuable things artistas ha habido estos días.”